From the biography of Steve Jobs by Walter Isaacson, one of my favorite stories is what he did when he came back. When he came back to Apple, Steve Jobs had presentations of the current Apple lineup of products to have an idea what Apple was offering. Reputedly, he was frustrated with what he was seeing, that at a meeting, he stopped the presentations, went to a whiteboard, and started writing. What he wrote was a box, quadrant of four. The columns are Consumer and Pro, the rows were Desktop and Portable.
For Jobs, “Deciding what not to do is an important as deciding what to do “, he said. That’s true for companies and it’s true for products.” (336, Isaacson).
For me, this scene was the beginning of Apple’s renaissance to their current success. What he taught us at this moment is simply this – once you what to do, focus on it and execute it well. Focus is important, no doubt, but focusing on too many things does not work as well.
Am starting a new blog project for the local Malaysian market based on the current training am attending from FatStacks. I have always been interested in blogging and well, with 2022 coming up, might as well go ahead and do this, as an experiment as well. Starting it up is one thing, continuing and maintaining a project is another story.
This is my first blog post using the Guttenberg editor in WordPress. So far, so good. For a while, if you are familiar with the old editor, it is confusing, but after a while it makes sense, why WordPress is going this way.
Interesting for me to see how iPhone 11 Pro Max camera becomes a brand identifier. Ask yourself this question .. when you see a phone with that camera design, do you immediately associate it with iPhone? Or Apple? Makes me think whether it is by design, or byproduct of the camera design. Am not arguing the technical merits of the cameras in the iPhone, but I am pointing out that it solidifies the Apple brand in the mind of the consumers.