The Power Of Focus by Steve Jobs

From the biography of Steve Jobs by Walter Isaacson, one of my favorite stories is what he did when he came back. When he came back to Apple, Steve Jobs had presentations of the current Apple lineup of products to have an idea what Apple was offering. Reputedly, he was frustrated with what he was seeing, that at a meeting, he stopped the presentations, went to a whiteboard, and started writing. What he wrote was a box, quadrant of four. The columns are Consumer and Pro, the rows were Desktop and Portable.

For Jobs, “Deciding what not to do is an important as deciding what to do “, he said. That’s true for companies and it’s true for products.” (336, Isaacson). 

For me, this scene was the beginning of Apple’s renaissance to their current success. What he taught us at this moment is simply this – once you what to do, focus on it and execute it well. Focus is important, no doubt, but focusing on too many things does not work as well.

The front and back cover of Steve Jobs biography by Walter Isaacson. Source here.
A video on Jobs about focus
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What to Write? A New Commitment

I have so many ideas, but I feared writing about them. Well, that is over. I plan to write everyday. Am going to do the Seinfeld writing advice.

I will link below several articles that talk about his writing, basically, he is saying keep writing daily, whatever it is. Eventually, it will be easy, I think 🙂 I know Seth Godin writes like this.

Things We Can Learn From Jerry Seinfeld About Writing

Jerry Seinfeld’s 5-Step Comedy Writing Process

The above links talks a bit more about the process.

The below article is an interesting take on the Seinfeld Strategy.

How to Stop Procrastinating on Your Goals by Using the “Seinfeld Strategy”

As you can see in the video, he talks about his writing process.

Okay, I will stop now 🙂

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A New Blog Project

empty highway overlooking mountain under dark skies
Photo by Sebastian Palomino on Pexels.com

Am starting a new blog project for the local Malaysian market based on the current training am attending from FatStacks. I have always been interested in blogging and well, with 2022 coming up, might as well go ahead and do this, as an experiment as well. Starting it up is one thing, continuing and maintaining a project is another story.

Wish me luck 🙂

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First Post Using Gutenberg Editor

My photo at my old office in INTI KL (January 2019)

This is my first blog post using the Guttenberg editor in WordPress. So far, so good. For a while, if you are familiar with the old editor, it is confusing, but after a while it makes sense, why WordPress is going this way.

More info on the Gutenberg editor here.

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The best Entrepreneurs books in 2021

Read this book blog post by Anton Kraly so I thought I should post about it. Read the blog post for the details, but below are the books he is recommending in the post.

Best Marketing Books for eCommerce

  • Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
  • Influence: The Psychology of Persuasion by Robert B. Cialdini
  • DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
  • The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan Kennedy
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Best Entrepreneur Books

  • Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
  • Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons
  • Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
  • Traction: Get a Grip on Your Business by Gino Wickman

Best Books About Finances

  • The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Dr. Thomas J. Stanley and Dr. William D. Danko
  • Unshakable: Your Financial Freedom Playbook by Tony Robbins
  • Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki

Best Books for Motivation and Productivity

  • Do The Work: Overcome Resistance and Get Out of Your Own Way by Steven Pressfield
  • Ego is the Enemy by Ryan Holiday
  • Principles: Life and Work by Ray Dalio
  • Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
  • How to Win Friends and Influence People by Dale Carnegie

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The Branding or Product?

Apple Iphone 11 Pro Max

Interesting for me to see how iPhone 11 Pro Max camera becomes a brand identifier. Ask yourself this question .. when you see a phone with that camera design, do you immediately associate it with iPhone? Or Apple? Makes me think whether it is by design, or byproduct of the camera design.
Am not arguing the technical merits of the cameras in the iPhone, but I am pointing out that it solidifies the Apple brand in the mind of the consumers.

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