The Branding or Product?

Apple Iphone 11 Pro Max

Interesting for me to see how iPhone 11 Pro Max camera becomes a brand identifier. Ask yourself this question .. when you see a phone with that camera design, do you immediately associate it with iPhone? Or Apple? Makes me think whether it is by design, or byproduct of the camera design.
Am not arguing the technical merits of the cameras in the iPhone, but I am pointing out that it solidifies the Apple brand in the mind of the consumers.